Global Shipping & Logistics Company

Helping a shipping and logistics giant rewrite its role in the age of digital commerce

THE BRIEF

A global leader in shipping and logistics needed a future-forward strategy to establish themselves as a leader in digital commerce — capitalizing on their core business while expanding into new adjacencies.

THE WORK

We ran foresight research across tech, markets, and venture funding, modeled competitive dynamics with game theory experts, and mapped the organization's internal assets and capabilities. In a strategy creation workshop, we generated hypotheses with the client, then validated the strongest opportunities through qualitative research with early adopters and digitally-native businesses.

Altogether we identified a set of strategic directions, products to pursue them with, and what to build, borrow, or buy. The CMO assigned owners to every strategy, and two products are in market.